The age of Social Media is upon us. If you aren’t conducting some sort of social media campaign, you should be!

I am often asked the question, “What is social media?” Simply put – it is any web forum where friends, connections or associates communicate with one another.  A few social networks are Facebook, Twitter, Google Buzz, LinkedIn and Diggit.

The second question I am asked is “Why is it important for my campaign?” Previously the answer to this question was that every bit of exposure we could get on the web is good for increasing our inbound links for SEO and brand recognition. Now, while the earlier answer is still true, it is more important than ever with the advent of Social Search.

Social Search is the integration of the search engines with social networks. Search engines, in various formats are now showing search users how many other people “liked” a webpage, and even which of your Facebook friends have “liked” and shared the page.

Search engines have discovered that their search users are more likely to click on links that their friends or others have recommended. Additionally, Google has stated that social sharing of web pages does play into the algorithmic rankings of your website.

Jump Marketing will create and maintain a strong social media campaign to build brand recognition. We will engage your current and potential customers, and ensure that your website is poised for the explosion of Social Search.