This article is fantastic! It really is amazing to me when folks try to run their own campaigns. I had a woman at  function this weekend tell me that she runs the “PCP campaigns for her husbands’ business”. When I asked what sort of increase in call volume she has seen as a result of the campaign she had no answer. She couldn’t answer because she had no set goal. I was literally palm0-to-face.

Please folks, read this article to help you understand why it is important to talk to a professional.

http://www.sitepronews.com/2012/01/20/pay-per-click-management-services-dont-cost-they-pay-5-reasons-why-you-shouldnt-do-your-own-ppc/