Analytics


website analysis, campaign analysisAre all of those numbers Greek to you? Do you even know what your Key Performance Indicators (KPI) are? Of course anyone can look at their sales and realize whether their website is performing or not, but do you have the ability to grow those sales, while lowering  your cost per sale. Do you know which engine is performing better? How do the search engines rank your site? How do they view you? Why is your cost per click so high, when the search engine keyword tools tells you clicks would cost 10 cents per click? These are all questions that must be asked and answered about your online marketing efforts in order to maximize your marketing dollars.

 

There are so many points of data at the disposal of website administrators. All too often the data at your fingertips is not utilized or analyzed due to the lack of knowledge of availability and experience.  How can you effectively market your website when you don’t know what compels your users?

 

The Jump Marketing team understands the necessity of comprehending your visitors behavior. We get inside the heads and the actions of website visitors.  We also create an analysis of users who chose not to visit your site.  We utilize every tool at our disposal to help you pin-point areas of strength and weakness in your site. Through our analysis we can assist in creating a base for increased conversions, return visitors, lower cart abandonment rates, higher rankings, lower cost per acquisition (CPA), lower cost per click (CPC) and more. Through understanding your visitors, overall site statistics and the inner workings of your campaigns we can create a successful online program!

 

The Jump Marketing analysis team is well versed in many analytics tools available.  We can utilize data from your existing analytics package or we will implement our own set of analysis tools confidently guiding the campaigns to gain momentum.

 

Some of the types of reports can expect from a campaign are the following:

  • Pay Per Click Analysis
  • General Website Site Traffic Report
  • Ranking Reports
  • Search Engine Stats
  • Cart Abandonment Analysis
  • Behavioral Analysis
  • Landing Page Analysis
  • Overall Campaign Analysis
  • Cost Analysis

 

We don’t stop at just collecting and providing the data, we provide an analysis of all the data from a holistic standpoint, create an action plan and begin implementation of necessary changes. Knowing what to do when you understand your users is the last piece of the puzzle. Jump Marketing helps you put all of the pieces together through reporting, analysis and implementation of best practices according to your audience. Strong analysis is the foundation of any successful campaign.

 

For information please contact us by phone or e-mail.
E-mail: info@jump-marketing.com – Phone: 770.873.7380